Circuit de Catalunya, Sunday May 12

“A solid platform from which to move forwards from here on in.”

JENSON BUTTON

MP4-28A-03

SERGIO PEREZ

MP4-28A-04

MARTIN WHITMARSH

Team Principal, Vodafone McLaren Mercedes

Bahrain International Circuit, Sunday April 21

“That’s what this sport is all about; it’s called racing.”

SERGIO PEREZ

MP4-28A/02

JENSON BUTTON

MP4-28A/03

MARTIN WHITMARSH

Team Principal, Vodafone McLaren Mercedes

Shanghai International Circuit, Sunday April 14

“We can take a lot of positives away from this weekend.”

JENSON BUTTON

MP4-28A/03

SERGIO PEREZ

MP4-28A/02

MARTIN WHITMARSH

Team Principal, Vodafone McLaren Mercedes

Sepang International Circuit, Kuala Lumpur, Sunday March 24

“It’s fair to say that we can see that progress is being made.”

SERGIO PEREZ

MP4-28A/02

JENSON BUTTON

MP4-28A/03

MARTIN WHITMARSH

Team Principal, Vodafone McLaren Mercedes

“What made the difference today? I wanted it more, that’s what!”

LEWIS HAMILTON

MP4-27A-04

Started 2nd

Finished 1st

Fastest lap 1m39.709s (+0.362s, 5th)

Pitstops One: lap 20 (2.39s) [Opt-Pri]

Points 190 (4th)

“I’m massively proud and extremely happy. I nearly lost my voice because I was screaming so much on the in-lap – not cool at all!

“To overtake both Red Bulls in the race was the coolest thing for me. The backmarkers really came into play today – and, finally, they worked in my favour. I’ve often been caught out when I’ve been trying to get through traffic, but things finally went my way today.

“When Seb [Vettel] was delayed by a backmarker, I knew I had to grab my chance, so I turned the engine up to maximum revs and pushed like crazy. Along the back-straight I went to the to the outside, but Seb closed the door, so I moved to the inside, and he came back towards me. I was very lucky. It was very close.

“What made the difference today between Seb and me? I wanted it more, that’s what!

“I won the last United States Grand Prix, in 2007, so, to come back and win it again – in front of such a great crowd – feels very special indeed. There are a couple of grands prix that are somehow out on their own: there’s Monaco, Silverstone, Montreal, Spa and Monza. Now you can this circuit to that list – it’s already one of the best racetracks in the world, maybe even right up there in the top three.

“It’s a brilliant feeling to be finishing the season on a high. Hopefully, we’ll go to Brazil next week with the same level of performance – I’d love to win my final two races for Vodafone McLaren Mercedes.”

JENSON BUTTON

MP4-27A-03

Started 12th

Finished 5th

Fastest lap 1m40.150s (+0.803s, 6th)

Pitstops One: lap 35 (2.90s) [Opt-Pri]

Points 163 (6th)

“Starting on the dirty side of the racetrack was very tough – I ended up 15th by the end of the first lap. So fifth was probably the best result I could have had. I had a lot of fun this afternoon, and fought a lot of good battles on my way through.

“There was lots of action and lots of overtaking – and most of it was very clean, which was good to see.

“Obviously, however, fifth place wasn’t the result I’d have ideally liked, but the car was working really well, and, with a better grid position, I could definitely have been right up there. Still, big congratulations to Lewis and the whole Vodafone McLaren Mercedes team.

“It was great to race in front of so many fantastically enthusiastic American fans – they looked like they really enjoyed themselves. Before we arrived here, we knew we were going to have to put on a good show, and I think we did just that. There was action and suspense all the way through, which is exactly what you need to create a great sporting spectacle.

“I really hope the US will now embrace Formula 1 at last.”

MARTIN WHITMARSH

Team principal, Vodafone McLaren Mercedes

“Today was a brilliant day for Lewis Hamilton, a brilliant day for Vodafone McLaren Mercedes, and a brilliant day for Formula 1.

“From the dirty side of the track, Lewis made a very good start but was nonetheless unsurprisingly passed by Mark [Webber], whose P3 grid slot had afforded him appreciably better traction off the line than Lewis had enjoyed from P2. But Lewis quickly caught and passed Mark, and then set about closing the gap to Seb.

“Their battle was long and intense, two great drivers at the top of their form, their cars never more than a few metres apart and often almost nose to tail, but, when Lewis made his move, he made it beautifully. From that moment onwards, try as Seb might to mount a counter-attack, Lewis was in supreme command: right on the limit yet in total control, the man of the match at his brilliant best.

“As for Jenson, he drove an excellent recovery race, handicapped as he had been by a throttle pedal problem in yesterday’s qualifying session that had prevented him from qualifying better than 12th. And worse was to come: at the start of the race he was boxed in by several other cars, dropping further places immediately. Thereafter, however, he drove hard and well, climbing all the way up to fifth position at the chequered flag, having managed his tyre wear superbly at the same time as pulling off some extremely gutsy overtaking moves: 10 world championship points extremely well earned.

“Lewis’s victory was Vodafone McLaren Mercedes’ sixth grand prix win of the 2012 season and McLaren’s 12th grand prix win on United States soil. It goes without saying that we’re utterly thrilled to have won in Austin here today – just as we were absolutely delighted when we won the last United States Grand Prix, in 2007, at Indianapolis.

“I’ve already said that today was a brilliant day for Lewis Hamilton, a brilliant day for Vodafone McLaren Mercedes, and a brilliant day for Formula 1. But, just as important as any of that, I believe it’s fair to say that it was also a brilliant day for motorsport in the United States. The Austin racetrack is a magnificent one, and today it staged a wonderful motor race. The city of Austin has welcomed us and our sport, and on behalf of everyone at Vodafone McLaren Mercedes I want to extend our friendship and gratitude in return.

“Next weekend we’ll be in Sao Paulo, Brazil, and you may be well sure that Lewis and Jenson will be doing their utmost to record Vodafone McLaren Mercedes’ seventh win of the 2012 season over the daunting bumps and turns of the famously serpentine Interlagos circuit. But we’re already looking forward to coming back to Austin next year, and putting on another truly great show, on a truly great racetrack, in a truly great city, in a truly great country.

“Until next year, then, that’s all folks!”

Bylined article by Bruce Crawley, Global Motorsport Technology Manager, ExxonMobil Lubricants and Specialties

The new season hit the starting blocks with two dramatic races in Australia and Malaysia, heralding an exciting season in 2012.

Key to Vodafone McLaren Mercedes’ success in a year with no less than six former world champions on the grid, will be the car’s aerodynamics. With exhaust-blown diffusers effectively a thing of the past, the Mobil 1 engine oil in the Vodafone McLaren Mercedes MP4-27 race car has enabled the team to increase rear downforce by improving aerodynamic performance.

Quest to be the Best

Martin Whitmarsh, Team Principal, Vodafone McLaren Mercedes, recently commented at the launch of the MP4-27 “While there are clear visual changes to this year’s car, there’s greater change beneath the skin, with lots of fresh thinking applied.” With no stone left unturned in the quest to be the best, our Mobil 1 engineers have developed a breakthrough engine oil for 2012 that allows a significant increase in the engine operating temperature.

Cool Performance

The MP4-27 uses oil and water radiators to help cool the engine. Located in the right-hand side pod, the oil radiator and Mobil 1 technology provide an almost equal share of the engine cooling requirement.

Running Hotter

There are several advantages of being able to run the engine hotter. Drag can be reduced by re-optimization of the radiator and aero packaging. Increased rear downforce can also be achieved through aerodynamic improvements to the exit ducts.

Grand Prix Engine Oil Cooling Package Explained.

The Mobil 1 engine oil flows through the radiator cooling down by approximately 40°C, whilst the air channelled through the side pod inlet heats up about 75°C.

In to Win

The excellent thermal performance of Mobil 1 technology is one feature that allows both higher operating temperatures whilst still protecting the engine and is a real advantage. When the winning margin can be fractions of a second, using the right engine oil can make the difference.

Race Technology in Your Car

The tough testing ground of Grand Prix racing provides the ideal environment for Mobil 1 engineers to develop advanced engine oils which can help optimize the performance of your car. Similar to the advancements in Grand Prix race cars, recent developments in road cars often put increased pressure on the oil in your car to perform. Mobil 1 synthetic engine oils are formulated to help keep your vehicle running like new.

As technology partners of Vodafone McLaren Mercedes, Mobil 1 engineers will continue their research and development in a bid to help team drivers, Jenson Button and Lewis Hamilton, lift the Constructors Championship at the end of a season that promises to be one of the most exciting yet. We’re certainly off to a good start.

For more information on Mobil 1, the world’s leading synthetic engine oil brand, visit mobil1.com

About Mobil 1

The world's leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.

About Vodafone McLaren Mercedes

New Zealand racing driver Bruce McLaren founded the McLaren team in 1963. It entered its first Grand Prix race in 1966 and won its first Grand Prix in 1968. More than 40 years and 176 Grand Prix victories later, McLaren is still renowned as one of the sport’s most successful competitors and as one of the world’s most illustrious high-technology brands.

The McLaren Group has grown to encompass much more than just racing. It houses McLaren Electronic Systems, a cutting-edge electronics division that not only services the entire Grand Prix grid but also many racing series across the globe. McLaren Applied Technologies creates cutting-edge solutions for modern industry while McLaren Automotive not only produced the 1990s’ original supercar, the McLaren F1, and the unique Mercedes-Benz SLR McLaren but is now building its own high-performance sports car – the extraordinary MP4-12C.

After a highly successful 2011 campaign, Vodafone McLaren Mercedes continues with the proven double world-champion line-up of Lewis Hamilton and Jenson Button for 2012.

ExxonMobil, Mobil 1, the 1 Icon and the ExxonMobil logotype are trademarks of Exxon Mobil Corporation or one of its subsidiaries.

Side Pod. Increased downforce and reduced drag equals faster lap times.

Mobil 1 Motorsport: Grand Prix Heritage

Technical Partnerships

• ExxonMobil’s 30-year involvement in Grand Prix Racing has seen it partner with three multi-race and championship winning teams¹
• 2012 sees the continuation of ExxonMobil’s Technology Partnership with Vodafone McLaren Mercedes through the development of lubricants and fuel for the race car

Mobil 1 Race Performance

• Mobil 1^TM engines are supplied to each driver for the entire racing season
• Mobil 1 separates and cools over 300 moving parts in the V8 engine
• Mobil 1 withstands engine forces 8,500 times greater than the force of gravity
• Mobil 1 performs effectively from -50°C to over 300°C (hot enough to melt tin and close to the melting point of lead)
• The thickness of a film of Mobil Racing Synthetic Gear Oil is less than 1 micron – approximately 80 times thinner than a human hair
• Mobil 1 absorbs the stresses generated from a race engine which has an output of over 760bhp
• Mobil 1 helps reduce friction, improving engine efficiency and increasing power output

Mobil 1 Vodafone McLaren Mercedes

• 71 Grand Prix victories (from 293 races)
• 216 Podium Finishes
• 68 Pole Positions
• 21 1-2 Finishes
• 4 World Championships (3 x World Drivers & 1 x World Constructors)

Mobil 1 in Grand Prix Racing

• 30 years in Grand Prix Racing
• 6 World Drivers’ Championships
• 5 World Constructors’ Championships
• 498 Championship races
• 113 Grand Prix victories

________

¹ Refers to number of years of use of ExxonMobil products as part of Formula One^TM racing partnerships

Bruce Crawley, Global Motorsport Technology Manager, ExxonMobil Lubricants and Specialties

The first half of the season has been one of the most eventful and exciting in recent years, with surprise wins and a genuine sense of unpredictability running throughout. With the first seven Grands Prix of the season won by seven different drivers from five different teams, keeping up to speed trackside has been vital to delivering a competitive advantage. Everyone knows that these upgrades made during the season can be game-changing – but lesser-known is the extent of the detective work that has to be done to make them. This is where, for Vodafone McLaren Mercedes, the team from Mobil 1 provide the priceless analysis needed to identify problems early and set them straight.

At the end of the 2008 Turkish Grand Prix, a routine trackside oil test conducted by the Mobil 1 technology team detected a fault with driver Lewis Hamilton’s engine. Post-race evaluation identified a defective pump, which was then replaced. The following race, this engine powered Hamilton to victory at the Monaco Grand Prix, and he went on to win the season championship. 

Trackside partnership

The relationship between Vodafone McLaren Mercedes and Mobil 1 has resulted in an impressive 73 race wins and four championships. Part of that success can be attributed to trackside support. Because not only does Mobil 1 provide their high-performance lubricant products and fuel for every race, they also bring the expertise of their engineers. 

Race-day oil analysis.

Consultant Engineer for Vodafone McLaren Mercedes – Mobil 1 Motorsport ExxonMobil Lubricants & Petroleum Specialties Company

Tony Harlow is one of ExxonMobil’s longest-serving technology experts and since 1995 he has been seconded with the Vodafone McLaren Mercedes Formula 1 team as a consultant engineer for the ExxonMobil technology partnership.

In this role as Mobil 1 Motorsports “man in the pits,” Harlow is responsible for the coordination of race fuels and lubricants supply, as well as the technical and analytical support on fuels and lubricants at races using his mobile laboratory which is based with the team and ExxonMobil research centres. Prior to this role, Harlow was a research associate at ExxonMobil in the UK, where he coordinated the research and development of automotive fuels and lubricants with worldwide automotive and truck manufacturers. During his career, Harlow has gained a host of experience in motorsport lubrication, after holding a series of roles in Grand Prix racing, rally and sportscar teams, including working with the Mobil 1 development and technical support for Williams and Benetton Formula 1 Teams and support for works Opel Rally and BMW-Alpina Sportscar Teams.

Harlow was born in Lincolnshire, England, in 1942 and holds Bachelor of Science, DIC and PhD qualifications in Physics from Imperial College, University of London and TU Karlsruhe, Germany. Harlow speaks fluent French and German and has worked for ExxonMobil since 1971.

2012 ABU DHABI GRAND PRIX

Yas Marina Circuit, Sunday November 4

“Two big races remaining to get back to the front”

JENSON BUTTON

MP4-27A-01

Started 5th

Finished 4th

Fastest lap 1m44.533s (+0.569s, 4th)

Pitstops One lap 29 (3.0s) [Opt-Pri]

Points 153 (6th)

“Congratulations to Kimi [Raikkonen] – he’s a man of few words, but he’s all about racing. He deserved this victory today.

“For me, it was quite a fun race. I had a few good battles out there – with Mark [Webber], Sebastian [Vettel] and Pastor [Maldonado] – and they were particularly good fun. But, unfortunately, I didn’t have the pace in the car to take the fight to the leaders today. 

“The car felt very different from how it had on Friday – I just couldn’t find the grip, which was strange. And, at the end, I couldn’t have kept Sebastian back – he was on newer Options [tyres], so it was impossible to get the same amount of traction from my older Primes as he was getting from his newer Options.

“Lewis’s retirement meant we dropped more points to Ferrari in the constructors’ world championship. That was a great pity, but we have two big races remaining in which to make up the balance.”

LEWIS HAMILTON

MP4-27A-01

Started 1st 

Finished Ret – 19 laps, fuel pressure

Fastest lap 1m47.266s (+3.302s, 16th)

Pitstops n/a

Points 165 (5th)

“I’m gutted; I’d had really good pace all weekend and I feel certain we could have won today."

“I had a fuel pressure problem – it was very sudden, I was just entering a corner and the car just died on me."

“The only mistake I made all weekend was having a brief moment on lap two, when my brakes weren’t fully up to temperature and I locked up into Turn Eight. After that, however, everything was going really well. The car was a dream to drive – I was cruising and still pulling away when I had my problem."

“Nonetheless, we’ll have more opportunities in Austin and Sao Paulo. I hope we can get back to the front – I’d love to take a win or two more for Vodafone McLaren Mercedes before the end of the season.”

MARTIN WHITMARSH

Team principal, Vodafone McLaren Mercedes

“From the point of view of sheer pace, Lewis totally dominated the 2012 Abu Dhabi Grand Prix weekend – until loss of fuel pressure ended his race when he was serenely managing a comfortable lead."

“Until that point, he’d had the race in the bag, and it goes without saying that the entire Vodafone McLaren Mercedes team is absolutely gutted that through no fault of his own he wasn’t able to win here today. Lewis, too, is understandably disappointed – but he’s also as keen as mustard to give it his very best shot to win the season’s final two grands prix, at Austin and Sao Paulo."

“Jenson, too, drove a gutsy and spirited race, ending up fourth, having been overtaken at the end by Seb, who was on fresher tyres [than Jenson was] and whose car had been re-geared prior to the race for better top speed."

“To Kimi, who is of course an old friend of ours, having won nine grands prix for McLaren Mercedes during his time with us [2002-2006], I want to say ‘Well done’. Today we saw a great drive by a great driver."

“Last, here are two brand-new McLaren-related milestones for all you train-spotters out there. First, until Lewis’s race came to an end on lap 20, he’d taken McLaren’s aggregate of kilometres spent in the lead of world championship grands prix past the 50,000km mark. And, second, in scoring 12 world championship points for fourth place, Jenson established a new benchmark in Formula 1: 56 points-scoring grands prix on the trot for Vodafone McLaren Mercedes, eclipsing the previous record which had been held hitherto by Ferrari."

“Neither of those stats provides much comfort today for anyone at Vodafone McLaren Mercedes, but they certainly both bear witness to a truly impressive magnum opus of on-track McLaren achievement in Formula 1, going back all the way to 1966, and I salute all the many men and women whose sterling efforts have contributed to that."

“Next we go to Austin, a new venue for our sport. Lewis won the last United States Grand Prix – at Indianapolis in 2007 – and you may be well sure that he, Jenson and everyone else in our team will be aiming to make it two United States Grand Prix victories on the trot for Vodafone McLaren Mercedes.”

China driver appearance with Lewis Hamilton

On 11th April 2012, 2008 Formula 1™ World Champion Lewis Hamilton joined the Team’s technology partner for a showcase event at the Ritz Carlton Portman. The driver visit took place to kick off the 2012 Chinese Grand Prix which took place in Shanghai.

The objectives of the event were to:

• Leverage the world’s most renowned motorsports event and enhance Mobil 1’s motorsport leadership
• Reaffirm Mobil 1’s brand & technology leadership and explain why it is the number one choice of the Vodafone McLaren Mercedes team
• Increase Mobil 1 and VMM’s share of voice and maintain leadership status

At the event, ExxonMobil executives joined the company’s long-time partner, Vodafone McLaren Mercedes, Lewis Hamilton, and a special guest, the leading Chinese driver Cheng Congfu, in discussing why Mobil 1 remains the No. 1 choice for racing success, the benefits of using fully synthetic motor oil and the rigorous testing process that goes into guaranteeing that Mobil 1 products always deliver performance proven under the most demanding and extreme of conditions. The panel exemplified how the ExxonMobil and Vodafone McLaren Mercedes partnership continues to produce the ideal synergy for translating Mobil 1’s winning record on the track into the same performance, efficiency and reliability for drivers on the road.

With a huge media crowd which included TV, Press, Radio and online digital, Lewis discussed Mobil 1’s technological support for the Team and the transfer of winning technology from track to road. Dr Tony Harlow, the Mobil 1 Motorsport Technical engineer, was also on site to answer any technical questions put forward by the media.

Various backdrops, posters, direction boards and cut-outs were produced, as well as web banners and press releases. The Press Conference helped to leverage Mobil 1’s long-standing relationship with Vodafone McLaren Mercedes and demonstrate Mobil 1’s proven technological leadership and its ultimate performance and protection.

PR Outcome Summary:

• 79 media outlets attended the event
• 285 media placements: 32 TV, 23 print (newspaper), 2 radio, 59 video, 164 online and 5 blog & BBS
• Total EAV (as of Apr. 24th) : USD 2,340,444
• Weibo Live Streaming was used during the press conference. 3,200 people watched the event through live streaming on Weibo.
• As of April 16th, event video, including webcast and TV coverage re-runs, has been viewed 73,478 times.

Moscow City Racing
On Sunday the 15th July 2012, Formula 1TM came to the iconic city of Moscow as the teams from the world of Formula 1TM gave Russian race fans a taste of the world’s most popular motorsport.

Race fans in Russia have been enjoying the event for the past 5 years, since its debut in 2008. Since that moment Moscow City Racing has become one of the top sporting events in Russia. Support has been growing for the last 4 years with more than two million people turning up to witness the show.

This year, despite heavy rain overnight that threw the schedule back, little would dampen the spirits of the thousands in attendance who were able to witness the unique sights and smells of throbbing Formula 1TM machinery, and as always, visitors enjoyed the ultimate performance and high speed of world-famous drivers for free.

Vodafone McLaren Mercedes and partner Mobil 1 visited the show, along with the Scuderia Ferrari team. 2008 World Champion Lewis Hamilton could be seen driving the Vodafone McLaren Mercedes MP4-27 race car, showing his appreciation to the crowd by doing a few doughnuts along with Giancarlo Fisichella for the Scuderia Ferrari team.

“Some fantastic battles – so close, so tight, yet so clean”

LEWIS HAMILTON

MP4-27A-01

Started: 3rd

Finished 4th

Fastest lap 1m28.944s (+0.741s, 5th)

Pitstops One: lap 32 (3.12s) [Opt-Pri]

Points 165 (5th)

“I don’t yet understand why I got such a poor start – it lost me ground and then I fell under attack from the guys behind. During the first lap, I was primarily focusing on not colliding with Jenson, then I saw Fernando [Alonso] in my right mirror. He was towing me from very far back. Even if I’d had a better start than I did, the guys in front were still maybe a bit too fast, particularly in the first stint. 

“During that first stint I started having a downshift problem – I was having to change down with my right hand instead of my left, so the team elected to change the steering wheel at the pitstop. 

“I’ve never had to change a steering wheel during a race before. We’ve done it in Barcelona testing before, but never in a race. Even so, the guys did it fantastically quickly, under immense pressure, so I want to say ‘well done!’ to them all. I took the wheel off before I’d even stopped the car, and threw it out of the car. The team then fitted a new one, I clicked it into first gear, and I was away – all in just a bit over three seconds flat.

“I tried to chase down Mark [Webber] in the closing laps, but by then it was too late and he was going too quickly for me to be able to mount a serious challenge. But I never give up, and, right until the very last corner, I thought I might just be able to catch him, but in the end it wasn’t to be.

“Still, I loved it out there today – I can’t remember the last time I’ve pushed so far, so hard, for so long, right on the limit – it felt great. It felt fantastic, in fact, to be in the middle of such a battle. 

“I’m so proud of all the guys in the Vodafone McLaren Mercedes team, too – it was a really great race.”

JENSON BUTTON

MP4-27A-02

Started 4th 

Finished 5th

Fastest lap 1m28.203s (1st)

Pitstops One: lap 25 (3.34s) [Opt-Pri]

Points 141 (6th)

“The start of the race was my highlight – there were just millimetres between Lewis, Fernando and me. I’ve never had a start quite like that before – unbelievably hard-fought – and none of us hit each other. It was so close, so tight, yet so clean. It’s just a pity that the rest of the race wasn’t as enjoyable!

“My first stint was pretty disappointing; I think maybe we struggled more on the Options [tyres] than the other runners did, so I couldn’t keep the guys behind me. I then made my pitstop earlier than anticipated, so that we could find a better balance on the harder tyre, but that didn’t work out because I got stuck behind Romain [Grosjean], which lost me more time. 

“But getting fastest lap on the final lap was great, and I think there’s plenty of potential that we can build on and take with us to Abu Dhabi next weekend.”

MARTIN WHITMARSH 

Team principal, Vodafone McLaren Mercedes

“We scored 22 world championship points here today, but we’d hoped to score quite a few more than that.

“We found it difficult to coax sufficient pace out of the Options, but our car was the fastest in the field on the Primes. The trouble was, by the time we were running on Primes, the gap to the cars ahead was a bit too large. Even so, Lewis pushed as hard as he possibly could in the closing stages, carving chunks out of the gap between him and Mark ahead, and, if the race had been just a few laps longer, I’m certain he’d have fancied his chances of getting past.

“Jenson, too, drove superbly, in difficult conditions, losing quite a bit of time while stuck behind Romain, but he made as rapid progress as Lewis did once he’d got onto Primes. Indeed, he drove the fastest lap of the race on the very last lap. It was McLaren’s 150th fastest lap in world championship grand prix racing, incidentally. 

“Finally, here’s another stat for the train-spotters out there: today, Vodafone McLaren Mercedes tied Ferrari’s all-time record of 55 consecutive world championship grands prix in the points. We started that run in Australia in 2010, which race Jenson won for us of course; indeed, Vodafone McLaren Mercedes has scored points in every single grand prix since Jenson joined our team. 

“In Abu Dhabi, in a week’s time, we’ll be seeking to establish a new benchmark: 56 consecutive world championship grands prix in the points. In fact, of course, we’ll be aiming to do a bit more than that: there are three grands prix still to run this season, and you can be well sure that everyone at Vodafone McLaren Mercedes will be doing his or her level best to win as many of them as we possibly can.”

Mobil 1 ESP 0W-30

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ACEA C2, C3

Mobil 1 ESP 0W-30 is an advanced full synthetic engine oil designed to help provide exceptional cleaning power, wear protection and overall performance in Honda engines – new or old.

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“Good, combative racing; super-slick pitwork; and some valuable points”

JENSON BUTTON

MP4-27A-03

Started 8th 

Finished 4th 

Fastest lap 1m36.606s (+0.832s, 2nd)

Pitstops Two: laps 13 (2.49s) and 35 (3.68s) [Opt-Pri-Pri]

Points 131 (6th)

“Fourth definitely isn’t a bad result – particularly considering I started from eighth. I ran as high as third during the first stint, but in hindsight it was probably an error to make our first pitstop so early. Both Kamui [Kobayashi] and I were compromised behind a Toro Rosso, and that cost both of us a bit of time to Felipe [Massa]. He’d started on a brand-new set of tyres, and that makes a big difference: you can go longer and keep the speed up, so he was able to jump both of us after the first stops.

“Towards the end, I was able to push and start catching Kamui. But he controlled his final set of tyres very well – I could get close to him, but the only way I was going to get into the DRS zone was by braking extra-late into the chicane, and, every time I tried, I locked up and ran wide.

“Still, this result isn’t too bad – we got some more points – we just didn’t have the pace to go for the win today.”

LEWIS HAMILTON

MP4-27A-04

Started: 9th 

Finished 5th

Fastest lap 1m37.760s (+1.986s, 11th)

Pitstops Two: lap 16 (3.79s) and 31 (2.52s) [Opt-Pri-Pri]

Points 152 (4th)

“Congratulations to Jenson – he drove well all weekend, and, between us, we got some decent points for the team today.

“I was very fortunate to stay out of trouble at the start; there were lots of cars going off the track, so I just concentrated on bringing the car through undamaged.

“I pushed as hard as I could throughout the whole race. It was a bit of a struggle in the first stint – I had a lot of understeer – but after a while the car started turning again. From that moment on, it felt really good, and I was able to push; but it was too late to have much of an effect on the result.

“This just wasn’t the weekend for me. With better qualifying, we can get better results – and that’ll be our aim in South Korea next week. 

“I’m already looking forward to it.”

MARTIN WHITMARSH 

Team principal, Vodafone McLaren Mercedes

“When you consider that Red Bull’s drivers lined up for this afternoon’s race from P1 and P2, and our two drivers started it from P8 and P9, the fact that they extended their constructors’ championship lead over us by just five points has to be seen as a decent bit of damage limitation on our part.

“Both Jenson and Lewis drove good and combative races, scoring 22 world championship points between them; but, obviously, given our impressive points-scoring record over the past few grands prix, we’d hoped to achieve rather better than fourth and fifth when we arrived in Suzuka earlier this week.

“We didn’t optimise our performance in qualifying yesterday, and today we struggled with our tyres at various times during the race. Moreover, Jenson was unlucky to get stuck behind Daniel [Ricciardo], and lost quite a bit of time after his first pitstop as a result. 

“Lewis’s second stop was excellent – a superb strategy call backed by super-slick work by our pitcrew – and as a result Lewis emerged from the pitlane more or less alongside Kimi [Raikkonen], edged ahead of him through Turn One, then skilfully held him at bay and collected 10 valuable points for fifth place as a result.

“From Japan we fly to South Korea, where we’ll be looking to score strongly. The tussle for this season’s world championships – both drivers’ and constructors’ – will be extremely hard-fought. But all at Vodafone McLaren Mercedes will dig very deep over the final five grands prix in a big effort to ensure that we’re right there, in the mix, competing for ultimate honours, when the dust finally settles on what’s shaping up to be an extremely exciting battle.

“Bring it on!”

Mobil 1 are on the hunt for the ultimate motorsport fan in Russia.

On the 23rd April this year ExxonMobil launched the Biggest Fan Search competition to give Russian motorsport enthusiasts the opportunity to demonstrate their knowledge and skills for a chance to become an Ultimate Vodafone McLaren Mercedes team member in one of the final Formula 1^TM  Grand Prix events of 2012.

The Biggest Fan Search consists of three main stages, with points being awarded for each:

• To enter the competition, participants were required to purchase a bottle of Mobil 1 oil, and register at www.mobil1.ru before June 17th by using the promo code on the bottle.
• The next stage of the campaign was an online quiz on the www.mobil1.ru website, this took place from June 18th to July 15th.
• The final stage of the race started on July 16th. Participants’ skills and knowledge were tested whilst playing a series of online games, competing in a motorsport ‘virtual career’, starting with karting and finishing with Grand Prix Racing.

Two exciting motorsport events completed the BFS program. On June 23rd Mobil 1 Festival took place at Tushino Ring Autodrome, where Mobil 1 invited the participants from both consumer and trade promotions to compete in karting races, watch the drifting races, and learn some interesting facts about motorsport history.

Mobil 1 participation in Moscow City Racing has also become an integral part of the Biggest Fan Search program. For one day only, some of the biggest stars in motorsport turned the streets of Moscow into a racing track. With the support of its long-term technical partner Mobil 1, the legendary Vodafone McLaren Mercedes Formula 1 team has traditionally taken part in the show. This year it was represented by Lewis Hamilton, 2008 FIA Formula 1™ World Champion. Winners of interim BFS stages were invited to the Mobil 1 Suite’s special VIP zone at the event.

The main winner of the campaign is soon to be revealed. The participant who collected the highest amount of points during the whole competition will be treated to a racing weekend alongside the legendary Vodafone McLaren Mercedes Formula 1 team at the end of the 2012 season.

MOBIL 1 EVENT HOSPITALITY

ExxonMobil’s Mobil 1 sponsorship of Vodafone McLaren Mercedes is leveraged through a custom built hospitality suite at a selection of Grand Prix races throughout the year. This facility offers an exclusive opportunity for ExxonMobil Affiliates to entertain their guests throughout a race weekend in a discreetly branded, exciting and emotive environment.

• The Mobil 1 Racing Suite experience opens new doors & builds relationships
• Mobil 1 Racing hospitality creates an environment for relationship marketing
• High level customers invited to Mobil 1 Racing hospitality should feel that their business is valued
• Mobil 1 Racing Suite creates an environment where ExxonMobil affiliates can spend quality time with their customers, whilst delivering an experience that greatly enhances their guests’ view of the ExxonMobil organisation
• The 2012 Mobil 1 Grand Prix hospitality program aims to successfully:

- Transform moments in to relationships
- Deliver against Mobil 1’s brand promise
- Provide an opportunity to maximise events as a business tool to all ExxonMobil affiliates

For more information about how we can help you, please contact: frances.casey@marketingminds.co.uk.

2012 MOBIL 1 RACING EXPERIENCE INFORMATION
Mobil 1 Racing Experience Hospitality is now available to order. Race information sheets are available to view from the Mobil 1 Motorsport website.

Please visit: http://www.mobil1motorsport.com.

AVAILABLE NOW. Mobil 1 Formula 1^TM images that can be used to support your local marketing initiatives. The images consist of a variety of studio shots of both drivers and their cars. Images are available in branded (Johnnie Walker) and unbranded specification.

For guidance on use within your local market please contact: nicola.tonna@marketingminds.co.uk (other images are available).

AVAILABILITY OF NEW ASSETS
Mobil 1 Virtual Cutaway

Want to find out more about how fully synthetic Mercedes Formula 1 team go faster, then visit
Mobil lubricants help the Vodafone McLaren www.mobil1motorsport.com/virtualcutaway.

MOBIL 1 IN F1 VIDEO
To support VIP visits to the McLaren Technology Centre in Woking, United Kingdom, Mobil 1 Racing has created a new film sequence to provide an insight in to the role of Mobil 1 motor oil in the success of the Vodafone McLaren Mercedes Formula 1 team. Featuring drivers Lewis Hamilton and Jenson Button and also Team Principal Martin Whitmarsh the sequence is available for use to support your marketing initiatives. The film can be previewed from the Mobil 1 Motorsport site (www.mobil1motorsport.com) or please contact nicola.tonna@marketingminds.co.uk for more details.

MOBIL 1 RACING ACADEMY GAME
Play to win - get your name on Lewis, Jenson or Tony’s real-life race cars this season!

Want to see your name on Lewis, Jenson or Tony’s real-life car at the end of the season? Clock up a winning performance in our interactive new Mobil 1^TM Racing Academy and you’ll get your chance www.mobil1racingacademy.com.

The 2012 motorsports season is off to a thrilling start and the Mobil 1^TM team is offering fans across the world the chance to join in on the action with its new online 3D game: Mobil 1 Racing™ Academy. Players have the unique opportunity to follow in the footsteps of 2008 Formula 1™ World Champion Lewis Hamilton and three-time NASCAR® champion, Tony Stewart, as they progress from grassroots series to the very top of motorsport in the Mobil 1 Racing Academy, a free online gaming experience.

Players experience the game on three distinct skill levels for each idol. Those tracing the career of Lewis Hamilton will compete in Karting, then Formula 3, and finally Grand Prix racing. Those racing as Tony Stewart will progress from Midget Car, to IndyCar, and finally to NASCAR®. Fans will be mentored by the two superstars every step of the way, with tips for each series, game-stage relevant career overviews and sound bites to encourage the players.

Points are awarded to players according to race place and game level, with a 1st place score in the Grand Prix and NASCAR levels generating more points than an equivalent placing in the Karting or Midget Car levels. Each month one winner will be chosen from each series (Grand Prix and NASCAR) based on their total point score. These winners will be offered an incredible, money-can’t-buy prize - their place in motorsport history. The top scorers will either have their names placed within the Mobil 1™ logos on Vodafone McLaren Mercedes cars at the USA Grand Prix in Austin, or Stewart-Haas Racing cars at the NASCAR Kobalt Tools 500 in Phoenix.

The Mobil 1 Racing™ Academy builds on the successes of 2010’s Mobil 1™ Global Challenge—ranked amongst the top ten internet-based games that year—and 2011’s Mobil 1 Track Challenge, which hit number one on Viralchart.com and boasted over 10 million individual gameplays.

ASIA PACIFIC - WILL YOU BE THE ONE?
Mobil 1 to kick off 2012 “Will you Be The One” Contest Offering the Grand Prix Experience of a Lifetime

- Mobil 1 to send grand prize winners to the Austin, Texas Grand Prix to experience the thrill of the track in person

- This is the third year Mobil 1 is launching “Will you Be The One?” to reward motorsport fans

Mobil 1™ launched its third annual popular online contest, “Will You Be The One?” on July 16th, 2012, once again offering Asia Pacific motorsport devotees an exciting racing experience. Building on two successful campaigns in 2010 and 2011, this year’s contest engages players across Asia Pacific by showing them a virtual enactment of racecar driving online. Fans who register by signing up at www.mobil1.com are entering to win the trip of a lifetime to this October’s Grand Prix race in Austin, Texas.

From July 16th, 2012, fans who sign up on the Mobil 1 “Will You Be The One?” website will be competing for weekly prizes, and a trip to Austin, Texas in October 2012. They will learn the mechanics of driving and how Mobil 1 engine oil boosts the performance of the world’s fastest cars through interactive driving games. Participants who sign up their friends and spread enthusiasm for the campaign will raise their chances of winning the grand prize!

“Mobil 1’s “Will You Be The One?” contest is an exciting way for Grand Prix racing fans to experience what it is like driving on the racetrack. The virtual movements and interactions really show users how technology and important components like Mobil 1 engine oil keep our cars in top form.”

The Mobil 1 “Will You Be The One?” campaign kicked off in September 2010 to offer motorsport followers the chance to engage in thrilling Formula racing experiences. Twenty-four winners of the 2010 “Will You Be The One?” contest invited to train with Grand Prix race car professionals and bond together with like-minded motorsport lovers across Asia at the Global Racing Schools in Zhuhai, China. Last year, winners of “Will You Be The One?” were sent to the Korean Grand Prix to see first hand the excitement on the race track in a real Grand Prix experience. “Mobil 1 is devoted to making the dreams of racing enthusiasts come true.” Mr. Eric Carmichael, Asia Pacific Marketing Manager, ExxonMobil Lubricants and Specialties Company said, “We are excited to begin another contest that will reward fans and allow them to join in the Formula 1TM racing experience.”

Circuit Gilles Villeneuve

LEWIS HAMILTON
Started 2nd
Finished 1st
Fastest lap 1m17.020s
Points 88 (1st)

“It’s a phenomenal sensation to come back to Canada and put on a performance like we did today. This win feels as good as my first Formula 1^TM  victory back in 2007. In fact I’d say it’s one of the best races I’ve had for a very long time. I feel fantastic, to be honest. Just brilliant. I could hardly believe it when I was driving across the line. That emotion inside, it’s like an explosion. It’s really just incredible. It’s what I love best about motor racing.

I always knew today’s race was going to be incredibly tough. So, in the first stint, I was really pleased that I could keep up with Seb [Vettel], and at that point I already felt sure I’d be involved the fight for victory. Our strategy was always for a two-stopper: we knew it was going to be the fastest way to get to the finish.

I looked after my tyres really well today, and I used them knowing we were going to two-stop. I had 100 per cent control and understanding of what was happening in the race – it was one of our best races for that. I told my race engineer, Andy [Latham], to keep the information flowing, and he was fantastic today. I always knew where I was losing or gaining time, which really helped.

Every win is different. Every victory is new, special and fresh. And to see the team all wearing their Vodafone ‘rocket red’ victory T-shirts, knowing the guys back at the factory are doing the same, makes everything feel even more special. Finally, the support from the fans has been amazing – this victory is dedicated to them. I’m so grateful to be here today.”

2012 Canadian Grand Prix Race Report

JENSON BUTTON
Started 10th
Finished 16th
Fastest lap 1m17.843s
Points 45 (8th)

“First of all, big congratulations to Lewis and to the whole Vodafone McLaren Mercedes team – they found a lot of speed today and Lewis did a great job.

For me, though, I didn’t find the speed today, and I couldn’t seem to look after the tyres.

Generally, the past few Grand Prix weekends haven’t been great for me. But every time you make changes to the car, you’re hopeful that it’s going to go well and give you an improvement, so hopefully we’ll be able to solve it sooner rather than later.”

MARTIN WHITMARSH
Team Principal, Vodafone McLaren Mercedes

“A hat-trick of Canadian Grand Prix wins for Vodafone McLaren Mercedes [2010, 2011, 2012]! Five wins out of the past seven Canadian Grands Prix for Vodafone McLaren Mercedes [2005, 2007, 2010, 2011, 2012]! The 13th Canadian Grand Prix win in our history – more than any other team! A third Canadian Grand Prix win for Lewis [2007, 2010, 2012]! And Lewis is now leading the Drivers’ World Championship! And all of that in the historic 300th Grand Prix of the McLaren-Mobil1-Mercedes-Enkei partnership!

So, yes, today was a very good day. Lewis drove brilliantly. He shadowed Seb for the first dozen-or-so laps, then closed right up on him as the first pitstop window approached. When Seb took on fresh rubber on lap 16, Lewis really got the hammer down, made his stop on lap 17, and rejoined the race just ahead of Seb. Then, when Fernando [Alonso] made his pitstop, and re-emerged just ahead of Lewis, he [Lewis] showed his innate racer’s instinct by passing him [Fernando] in short order and then steadily pulling away. It was a majestic performance by a master of his craft at the peak of his form.

For Jenson, by contrast, today was another day on which we, his team, failed to provide him with the tools with which to do the brilliant job we all know he’s capable of, and which he did so superbly here last year. He lost track time on Friday through no fault of his own, was unable to qualify as well as he would have done had he not lost that track time, and may have been further troubled today by a suspension set-up, different from Lewis’s, that left him with excessive rear tyre wear. We’ll have to check that out.

Lastly, I want to pay tribute to Akebono, whose brake callipers coped brilliantly on the circuit that by some margin poses the biggest braking challenge of the Formula 1^TM  year.”

Australia: BUTTON (1st); HAMILTON (3rd); POLE (Hamilton); Fastest lap (Button); Winner (Button)
Malaysia: BUTTON (14th); HAMILTON (3rd); POLE (Hamilton); Fastest lap (Räikkönen); Winner (Alonso)
China: BUTTON (2nd); HAMILTON (3rd); POLE (Rosberg); Fastest lap (Kobayashi); Winner (Rosberg)
Bahrain: BUTTON (Retired); HAMILTON (8th); POLE (Vettel); Fastest lap (Vettel); Winner (Vettel)
Spain: BUTTON (9th); HAMILTON (8th); POLE (Maldonado); Fastest lap (Grosjean); Winner (Maldonado)
Monaco: BUTTON (Retired); HAMILTON (5th); POLE (Webber); Fastest lap (Perez); Winner (Webber)
Canada: BUTTON (16th); HAMILTON (1st); POLE (Vettel); Fastest lap (Vettel); Winner (Hamilton)
Europe: BUTTON (8th); HAMILTON (Retired); POLE (Vettel); Fastest lap (Rosberg); Winner (Alonso)
Great Britain: BUTTON (10th); HAMILTON (8th); POLE (Alonso); Fastest lap (Räikkönen); Winner (Webber)
Germany: BUTTON (2nd); HAMILTON (Retired); POLE (Alonso); Fastest lap (Schumacher); Winner (Alonso)
Hungary: BUTTON (6th); HAMILTON (1st); POLE (Hamilton); Fastest lap (Vettel); Winner (Hamilton)
Belgium
Italy
Singapore
Japan
Korea
India
Abu Dhabi
USA
Brazil
 

FIA Formula 1^TM  Drivers’ Championship

01 FERNANDO ALONSO; SCUDERIA FERRARI; 164
02 MARK WEBBER; RED BULL RACING; 124
03 SEBASTIAN VETTEL; RED BULL RACING; 122
04 LEWIS HAMILTON; VODAFONE McLAREN MERCEDES; 117
05 KIMI RäIKKöNEN; LOTUS F1 TEAM; 116
06 NICO ROSBERG; MERCEDES AMG PETRONAS F1 TEAM; 77
07 JENSON BUTTON; VODAFONE McLAREN MERCEDES; 76
08 ROMAIN GROSJEAN; LOTUS F1 TEAM; 76
09 SERGIO PEREZ; SAUBER F1 TEAM; 47
10 KAMUI KOBAYASHI; SAUBER F1 TEAM; 33
11 PASTOR MALDONADO; WILLIAMS; 29
12 MICHAEL SCHUMACHER; MERCEDES AMG PETRONAS F1 TEAM; 29
13 PAUL DI RESTA; SAHARA FORCE INDIA F1 TEAM; 27
14 FELIPE MASSA; SCUDERIA FERRARI; 25
15 BRUNO SENNA; WILLIAMS; 24
16 NICO HULKENBERG; SAHARA FORCE INDIA F1 TEAM; 19
17 JEAN-ERIC VERGNE; SCUDERIA TORRO ROSSO; 4
18 DANIEL RICCIARDO; SCUDERIA TORRO ROSSO; 2
19 HEIKKI KOVALAINEN; CATERHAM F1 TEAM; 0
20 VITALY PETROV; CATERHAM F1 TEAM; 0
21 TIMO GLOCK; MARUSSIA F1 TEAM; 0
22 CHARLES PIC; MARUSSIA F1 TEAM; 0
23 NARAIN KARTHIKEYAN; HRT F1 TEAM; 0
24 PEDRO DE LA ROSA; HRT F1 TEAM; 0

FIA Formula 1^TM Constructors' Championship

01 RED BULL RACING; 246
02 VODAFONE McLAREN MERCEDES; 193
03 LOTUS F1 TEAM; 192
04 SCUDERIA FERRARI; 189
05 MERCEDES AMG PETRONAS F1 TEAM; 106
06 SAUBER F1 TEAM; 80
07 WILLIAMS; 53
08 SAHARA FORCE INDIA F1 TEAM; 46
09 SCUDERIA TORRO ROSSO; 6
10 CATERHAM F1 TEAM; 0
11 MARUSSIA F1 TEAM; 0
12 HRT F1 TEAM; 0

• Formula 1TM race by race standings, 11 out of 20 races completed
• Lewis Hamilton’s 100th Grand Prix race with Mobil 1
• Congratulations on 300 Grand Prix races for Mobil 1
• The Mobil 1 Racing DNA website is revealed!
• Availability of new motorsport assets:

- 2012 Mobil 1 Formula 1TM images
- Virtual Cutaway
- Mobil 1 in Formula 1TM video

• Recent events:

- China driver appearance with Lewis Hamilton
- Moscow City Racing

©2012 Exxon Mobil Corporation. All trademarks used herein are trademarks or registered trademarks of Exxon Mobil Corporation or one of its subsidiaries unless indicated
otherwise. ™2012 Stewart-Haas Racing. NASCAR® is a registered trademark of The National Association for Stock Car Auto Racing, Inc.

People Focus

Name: Bruce Crawley
Title: Global Motorsport Technology Manager
Company: ExxonMobil

Bruce W. Crawley is one of ExxonMobil’s foremost technical experts and leads a team of scientists and trackside engineers who develop innovative products and support motorsport partnerships in Formula 1TM, NASCAR, LMS, ALMS, WTCC, FIA GT and SuperV8 racing series.

Bruce began his career in the automotive industry serving an engineering apprenticeship and earned a bachelor’s and a doctorate degree at Brunel University in London England. He joined ExxonMobil in 1982 and has enjoyed a career in a variety of positions in research and development, marketing and sales functions.

“I have had a passion for automotive engineering, materials science and motorsport since my early school days and designed and built my first engine powered go-kart when I was 14 years old. My current position presents me with some very demanding and exciting challenges which involve continually improving our knowledge, understanding and products performance and then translating this into a competitive edge on the track to help the driver’s win races. Recently we have also been focusing on communicating in more detail how the superior performance of our products and engineering expertise enable lap time reduction and improved reliability. Contributing to the success of a racing team is all about understanding how our products influence car performance and developing new ones at a very rapid pace. This makes it a brilliant learning platform as we have a direct influence on the car design, and you’re always under pressure to be innovative, to come up with new ideas and solutions”.

Just one of the reasons why Mobil 1 is the world’s leading synthetic motor oil with technology to help keep your engine running like new.

The ExxonMobil Lubricants & Specialities UK team is celebrating recognition from the Institute of Transport Management (ITM), one of Britain’s foremost industry associations. The latest accolade names ExxonMobil “Automotive Lubrication Manufacturer 2012”, highlighting the calibre of Mobil 1 due to its performance benefits and strong brand awareness.

As a result of a thorough judging process in which nominated companies were reviewed by ITM’s research team as well as the Institute’s Awards Committee, ExxonMobil was recognised for the research and development behind its automotive lubricants and the positive impact that these products have on the overall driving experience. Mobil 1 received special mentions for its fuel efficiency benefits as outlined on http://www.mobil1.co.uk/why-mobil-1/fuel-economy.aspx. The product’s versatility to perform at different temperatures as well as the ability to protect against engine wear received special notice, while Mobil 1’s motorsports partnerships were also identified as keeping the brand top of mind among consumers.

Commenting on ExxonMobil’s continued growth, the ITM said: “This bodes well for the future development of its lubricants range and the Institute expects to see astonishing developments from the company in its future. Congratulations to all involved with its success. The title of “Automotive Lubricant Manufacturer 2012” is truly deserved.”

This comprehensive approach to engine oil formulation has led to two new Mobil 1 oils being made available in the marketplace – Mobil 1 ESP 5W -30 and Mobil 1 New Life 0W-40.

Mobil 1 ESP Formula 5W-30 is an advanced performance synthetic engine oil designed to help provide exceptional cleaning power, wear protection and overall performance. The new Mobil 1 oil has been expertly engineered to help prolong the life and maintain the efficiency of emission systems in both diesel and petrol powered vehicles. It meets or even exceeds the requirements of many leading industry and car manufacturers' standards required for newer modern diesel and petrol powered passenger car engines.

Mobil 1 ESP Formula 5W-30 is made with a proprietary blend of cutting-edge components formulated to be fully compatible with the latest Diesel Particulate Filters and Petrol
Catalytic Converters. As such, it helps deliver outstanding performance and protection in conjunction with potential fuel economy benefits.

Mobil 1 New Life 0W-40 advanced formula contains additives specially developed to better protect motor engines by preventing build-up on critical engine parts, allowing engines to run like new after several hundred thousands of miles, even in some of the harshest driving conditions. By keeping car engines cleaner, New Life oil means that engines no longer have to work so hard to power cars, reducing the amount of fuel burnt when driving, which ultimately gives savings to the driver and reduces CO2 emissions.

The oil is a high-technology, fully synthetic engine oil, with an optimum combination of synthetic base oils designed to meet these demands. It has a package of around 20
components of specially developed additives to provide long-term protection under some of the most extreme conditions and help keep engines performing like new.

The future

Today, the global automotive market is evolving at a rapid pace. While regulatory requirements are calling for greater fuel efficiency and lower emissions, consumers are
demanding more than ever, looking for cars that not only deliver exceptional performance, increased power and durability, but also that enhance fuel economy.

To meet these marketplace demands, the world’s leading OEMs are increasingly developing and introducing a host of advanced engine technologies, such as turbochargers, petrol direct injection systems, variable component systems, hybrids and clean diesel systems. Compared to traditional combustion engines, these new engine types are typically smaller, deliver more power and better fuel economy, and produce fewer CO2 emissions.

In the next 10 to 20 years, the technology evolution for engine design will probably continue at an even more rapid rate, further changing the automotive marketplace and putting more emphasis than ever on the value that synthetic motor oils can deliver.

Research & development

Developing oils to meet these ongoing advancements in engine and vehicle designs takes significant resource and expertise. At the centre of ExxonMobil’s ongoing development programme is ExxonMobil’s Technical Centre. For many years, lubricant engineers work there as part of a wider team, including marketing and technical advisors across the globe, to create new Mobil 1 formulations.

While over the years, Mobil 1’s formulations have become more advanced, the Mobil 1 founding formulation principles have never changed. It all begins with the selection of top quality, high performance base fluids, which are then mixed with carefully selected best performance chemical additive components. Then, using the latest techniques of formulation creation, ExxonMobil’s world class formulators blend this complicated mixture of base fluids and additives together to custom-design proprietary Mobil 1 formulations.

Products developed at the technical centre undertake rigorous laboratory tests and field trials to ensure they meet, and in many cases exceed, OEM requirements. This includes tests which ensure that oils can operate in ambient temperatures as low as -40°C to demanding durability and protection procedures to ensure engine performance is optimised under a wide range of operating conditions.

Collaboration with OEMs

As well as this research and development programme, an important element of the success of Mobil 1 oils to date is the development and collaboration programmes with
leading OEMs.

ExxonMobil has over 30 engineers operating worldwide whose job it is to provide lubrication consultancy to OEMs. This is to make sure that OEMs are fully familiar with the lubrication technology that ExxonMobil has available today and is developing for the future.

At the same time, ExxonMobil likes to understand what OEMs have in mind as they seek to develop their technology. So ExxonMobil works closely with OEMs to develop solutions which maximise performance.

Today, this approach has enabled various grades of Mobil 1 to gain over 50 OEM endorsements worldwide.

Variable component technologies

Many of today's new engines incorporate what is called “variable technology”. Certain engine components that were traditionally fixed with respect to geometry and/or timing are now designed to adjust based on the needs of the vehicle. The result is that components like valves, camshafts, turbochargers, oil pumps, etc., automatically adjust to optimise efficiency, and hence fuel economy, of the engine operation. These variable systems are typically actuated hydraulically and it is often the engine oil that is used as the hydraulic fluid. Beyond lubricating and protecting engine parts, engine oil now has an additional function and serves as the hydraulic fluid to operate some of these variable systems.

As with any hydraulic fluid, it is extremely important that an excessive amount of air is not entrained in the oil during operation. This can cause the variable component(s) to
malfunction, leading to inefficient operation and possible engine problems.

Due to the fact that engine oil naturally becomes aerated as it functions throughout the engine, there is a strong chance that air will be present in the oil as it returns to the sump. Using an oil that can quickly release the air prior to it being called upon to operate these variable systems is important. Synthetic motor oils, such as Mobil 1, are well designed to handle engine oil aeration and hence, are ideal for engines with variable valve timing to provide maximum performance and protection.

A wide range of ‘clean’ diesel technologies

Today, there are many types of “clean” diesel technologies that are being incorporated into the global automotive marketplace, with leading OEMs and ambitious start-up companies all developing and advancing various technologies related to the reduction and control of emissions.

The demand for “clean” diesel engines has been on a dramatic upswing for several reasons. Many types of diesel engine offer significant fuel economy benefits over petrol engines. For example, diesel engines that use emission control technologies typically produce less carbon dioxide and other greenhouse gases, while running just as well as petrol-powered cars.

Though the rise in demand for “clean” diesel engines is largely coming from Europe, in response to more stringent European emission requirements, nearly every major OEM is working to expand its diesel offering. In addition, European oil drain intervals typically range from 15,000 kilometres – up to 30,000 km (9,300 miles to 18,600 miles), higher than other parts of the world.

For all diesel engines, there is a higher degree of thermal stress placed on the engine oil, particularly in the piston / cylinder zone. The result is that engine oils must be able to withstand the heat to adequately protect against piston deposits and cylinder wear. Additionally, the increasing use of biofuels has had indirect consequences for the engine oil and the engine protection that it provides. The primary lubricant concern is excessive fuel dilution, as biomaterials have been shown to cause oil to break down more rapidly than usual, which can lead to increased deposits and wear. Fortunately, premium synthetic oils such as Mobil 1 are better equipped to resist degradation, hence keeping diesel engines performing as intended.

Petrol direct injection (PDI)

First introduced to the mainstream automotive market in the mid-1990’s, “petrol direct injection” technology is another growing engine design trend that is here to stay. The major advantages of a PDI engine are increased fuel efficiency and high power output. The cooling effect of the evaporating fuel, injected directly into the cylinder in small, even amounts, rather than outside it, makes higher fuel economy and performance possible. Emissions levels can also be more accurately controlled using the PDI system.

However, as with many of today’s more advanced engine technologies, PDI systems can result in a great deal of heat, which can put greater stress on critical components. As a result, synthetic motor oils that are specially designed to offer very high performance through helping to reduce friction, minimise oxidation and cope better with particulatematter. Consequently, it can represent a far better lubricant choice than a conventional, mineral-based oil.

When exposed to the greater heat produced by a PDI system, conventional oils are more prone to vaporisation, which leads to oil being drawn up into the air intake and subsequently deposited on the intake valve. These intake valve deposits can cause a reduction in fuel economy and performance.

By comparison, fully synthetic motor oils, such as Mobil 1, offer greater thermal and oxidative stability and can deliver better overall protection for PDI systems. Exemplifying the growing popularity of PDI systems, many OEMs are further optimising PDI technologies by combining them with turbochargers, variable valve timing, and/or variable intake manifold designs to generate improved torque and power, as well as better fuel economy.

Hybrids

Of all new engine technologies to hit the passenger vehicle market in the past decade, hybrids probably have received the most attention. The main benefits of hybrid cars are their ability to deliver advanced fuel economy and lower emissions, compared to a traditional petrol engine.

In terms of maintenance, fully synthetic lubricants, such as Mobil 1, offer the same performance benefits to hybrid vehicles as they do to traditional engines, including better overall engine protection. They offer the best way to ensure long term engine cleanliness to help maintain the excellent fuel economy that hybrid engines provide.

Supporting the evolution of vehicle performance

With car engines continuing to evolve to deliver more power, better fuel economy and to produce lower CO2 emissions, it is important that customers are provided with the information to educate them on the importance of upgrading to Mobil 1 synthetic motor oils.

Much has changed in the world of engine oils over the last 50 years. Today, the latest synthetic engine oils such as Mobil 1 help to play a crucial role in vehicle and engine design enabling Original Equipment Manufacturers (OEMs) to develop cars which run for longer, for less, while complying with ever increasing emissions legislation.

Evolving engine design

Over the past decade, manufacturers have made extraordinary advances in automotive design and engine technology such as turbochargers, direct petrol injection, variable valve train systems, clean diesel engines and hybrids.

Compared to traditional combustion engines, these new engine types are typically smaller, deliver more power, better fuel economy and produce lower CO2 emissions.

Along with changes in the current landscape of vehicle offerings, these technologies serve as a valuable preview of the future, where various engine styles and types will be used by manufacturers to meet rapidly expanding consumer and marketplace needs.

As these advanced engine designs and future engine technologies continue to evolve, drivers will need to know how best to protect and maintain their vehicles. This includes the fact that when it comes to protecting today’s engines, using a fully synthetic motor oil is a far better option than relying on a conventional, mineral-based oil.

Turbochargers

Traditionally used to enhance power output from high performance engines, turbochargers are increasingly being used by leading manufacturers in everyday passenger vehicles as a means to increase engine output and improve fuel economy.

However while turbochargers are a great way to improve the performance of a vehicle, they operate at very high temperatures. Conventional motor oils are less suited for use in turbochargers because they tend to become unstable when exposed to high temperatures and, over time, can start to burn. This process called “coking”, inside the turbocharger, generates deposits.

These deposits can clog oil passages and channels, restricting oil flow through the turbocharger which can make turbocharger operation unstable. Ultimately, this can lead to turbocharger seal issues, higher oil consumption and even turbocharger failure. Use of synthetic motor oils, such as Mobil 1, enables valuable high temperature stability. These oils are designed to resist oxidation and protect critical engine parts even under some of the most demanding conditions, thus reducing deposit formation and enhancing the performance, reliability and durability of a turbocharged engine.

1. What’s the difference between a fully synthetic and a semi-synthetic motor oil?

All motor oils are made up of base oils and additives. Fully synthetic motor oils contain 100% non-conventional, high-performance fluids. Semi-synthetic oils (also called “blends”) contain a smaller percentage of these high-performance fluids in combination with conventional oil. Mobil 1 is a fully synthetic motor oil.

2. What makes synthetic motor oil superior to conventional motor oil?

The performance of synthetic oils, and in particular Mobil 1, is more robust, especially in terms of low-temperature pumping and flow, and high-temperature stability and protection against deposits. These attributes translate directly into less engine wear and longer engine life. Conventional oils also contain much greater amounts of impurities, such as sulfur, reactive and unstable hydrocarbons, and other undesirable contaminants that cannot be completely removed by conventional refining of crude oil.

3. Is it true that new engines need break-in periods using conventional motor oil?

That is a myth. In the past, engine break-in was necessary to remove any metal flashing (called swarf) or abrasive material left inside the engine after machining, as well as to allow the valves and rings to “seat” properly. Today’s engines are built with much tighter tolerances, much improved machining and under much cleaner conditions compared to the engines of 10 or 20 years ago. Current engine manufacturing technology does not require a break-in period using petroleum-based motor oils. In fact, Mobil 1 is chosen as the standard factory-fill for many leading vehicle manufacturers such as Porsche, Mercedes-Benz, Cadillac, Aston Martin and many more. So Mobil 1 is often used in a car, even before you drive it off the showroom floor.

4. Is it okay to mix conventional oil with Mobil 1?

Yes, Mobil 1 is fully compatible with conventional motor oils, semi-synthetic motor oils and other synthetic motor oils should it be necessary to mix them. However, the superior performance of Mobil 1 will be reduced by diluting it.

5. Is it okay to mix brands of oil?

Yes, Mobil 1 fully synthetic oils are fully compatible with other brands of oil. No flushing is required.

6. What’s inside the oil that can help it accomplish all these tasks?

Oil is made up of basestocks and additives. Additives are the ingredients in oil that take it beyond basic lubrication and help it perform specific functions.

7. Can I use an oil supplement and/or engine treatment with Mobil 1?

We do not recommend it. If the oil you use meets the specification required by your vehicle manufacturer, then this eliminates the need for supplemental engine oil additives. Considering the comprehensive testing and engineering that has gone into Mobil 1, nothing can be gained by using these supplements.

8. What is viscosity and why is it important in motor oils?

Put simply, viscosity refers to the ‘thickness’ of a fluid. ‘Thin’ or low viscosity fluids flow easily – water is a good example. On the other hand, honey is an example of a ‘thick’ high viscosity fluid .However, the viscosity of a fluid isn’t always constant. It changes with temperature. For example, motor oil becomes thicker when cold and thinner when hot. The technology used in engine oils tries to combat this viscosity change to ensure that at high temperatures it remains thick enough to form a protective film on engine parts and at low temperatures it remains thin enough to quickly flow to the critical engine parts.

9. What does “multigrade” refer to?

Multigrades are multi-viscosity oils that have been designed to perform over a wider range of temperatures than older ‘monograde’ oils. Multigrade oils are identified by two SAE (Society of Automotive Engineers) grade designations e.g . 0W-40. The lower number in front of the ‘W’ indicates the oil’s viscosity in cold temperatures – the lower the number the better the oil’s ability to flow. Similarly, the second part of the viscosity grade indicates the oil’s viscosity in hot temperatures – the higher the number the thicker the oil film.

10. Can I use any of the Mobil 1 products in my vehicle, irrespective of its age?

Since every Mobil 1 product has been formulated to provide exceptional performance and protection, you could use any of our Mobil 1 products with confidence, whatever the age of your vehicle. However, you may not experience all the benefits that could be provided by using a product optimised for your particular age and design of engine. Always consult your owner’s manual to check the recommended specification for your vehicle.

Engineered for the latest engine technology, Mobil 1 0W-40 with SuperSyn is the ultimate, high-performance synthetic engine oil.

The outstanding added value of Mobil 1 0W-40

• Enhanced fuel economy
• Increased wear protection for long engine life
• Formulated to help keep cars running like new
• Outstanding cleanliness and deposit control
• Fast-starting at low temperatures
• All-temperature durability
• Great catalyst efficiency
• Helping to reduce engine emissions potentially lessening environmental impact

It also meets or exceeds the following specifications:

API SJ/SL/SM/CF

ACEA A3/B3 & A3/B4

Approved and recommended by the leading car makers

Mobil 1 0W-40 exceeds the engine oil requirements of BMW, SAAB and Volkswagen (VW) Group, and Mercedes-Benz and is the initial fill for all Mercedes-Benz AMG vehicles. It is approved by Porsche as the initial fill and recommended for service fill.
 

Mobil 1 ESP Formula 5W-30

Mobil 1 ESP Formula 5W-30 is an advanced performance engine oil designed to provide exceptional cleaning power, wear protection and overall performance. Mobil 1 ESP Formula 5W-30 has been expertly engineered to help prolong the life and maintain the efficiency of Car Emission Reduction Systems in both diesel and petrol powered automobiles.

The outstanding added value of Mobil 1 ESP Formula 5W-30

• Enhanced fuel economy
• Contributes to prolong the life and maintain the efficiency of Diesel Particulate Filters (DPF’s) and petrol Catalytic Converters (CAT’s)
• Meets the requirements for extended service intervals*
• Engineered for diesel and petrol engines*
• Outstanding wear protection
• Excellent high and low temperature performance
• Helps improve protection against sludge

* refer to OEM specification and owner manual.

Meets or exceeds the following specifications

API CFA

CEA C2/C3, A3/B3 & A3/B4

Meets the following engine test requirements

ACEA A5/B5

API SL/SM

How diesel particulate filters work

The principle behind all diesel particulate filters is the same: they collect soot particles and combust them at electronically controlled intervals.

To ensure that diesel particulate filters operate efficiently, it is important that ash deposits from the oil are kept to a minimum.

Mobil 1 ESP Formula 5W-30 has a special low ash formulation, ensuring that diesel particulate filters continue to operate at their optimal level.

Throughout its 40-year history, Mobil 1 has been at the forefront of automotive lubrication innovation. Constantly developed to exceed industry standards, Mobil 1 is the world leader in the field of synthetic motor oil with an outstanding heritage.

Advanced engine protection for optimum performance

No matter what car you drive, Mobil 1 is the one engine oil you can rely on for all these important reasons:

• Enhanced fuel economy
• Increased wear protection for long engine life
• Formulated to help keep cars running like new
• Outstanding cleanliness and deposit control
• Fast-starting at low temperatures
• All-temperature durability
• Great catalyst efficiency
• Helping to reduce engine emissions potentially lessening environmental impact

The premium brand that can help you to save money

The advanced formulation of Mobil 1 that can help to conserve energy and can reduce fuel consumption, as well as engine emissions, by reducing friction. What’s more, improved engine protection can translate into savings on maintenance costs.

The One. Whatever you drive

Mobil 1 meets the highest standards of carmakers and the petroleum industry worldwide. That’s why it is fitted as original equipment in some of the world’s finest vehicles including Porsche, Mercedes-Benz and Aston Martin and is recommended by a host of manufacturers including BMW, Saab, DaimlerChrysler and Volkswagen.

Older, higher-mileage vehicles also benefit from the added protection of Mobil 1. And it’s suitable for both petrol and diesel-engine passenger cars.

Mobil 1 with SuperSyn

The ultimate anti-wear system

Mobil 1 with SuperSyn combines anti-wear additives and a combination of high-performance fluids that are engineered to provide outstanding engine protection. The SuperSyn anti-wear system is at the core of this formula. Instead of breaking down in extreme high-stress at high-temperatures, the SuperSyn anti-wear system actually excels under these conditions.

Mobil 1 with SuperSyn: superior to conventional oils in these vital areas…

Conventional lubricant

• Thickens at extremely high temperature
• Viscous at extremely low temperature
• Sludge deposits after 20,000 km
• Normal fuel consumption
• May not be suitable for vehicles with long-life extended drain intervals

Mobil 1 SuperSyn

• Heat resistant at extremely high temperature
• Pourable at extremely low temperature
• Clean after 20,000 km
• Developed to help reduce fuel consumption
• Long drain intervals in accordance with manufacturers’ requirements

How, when and why

Why you need to check your oil regularly

Thanks to advances in engine technology, today’s cars are exceptionally reliable and can go much further between services than earlier models, often thousands of miles further.
 

Of course, that’s good news for you. But it does mean that it’s more important than ever to check your oil level regularly and top it up when necessary.

If you don’t, you’re taking a real risk with your engine’s health. As the oil level drops, the remaining oil in your engine has to work harder, becoming dirtier and wearing out faster with the result that your car’s performance will start to suffer. Not much further down the road, your engine will be in real danger of increased wear, overheating and even total seizure.

When to check your oil

Ideally, you should check your oil weekly, as recommended by most car manufacturers. If the oil level drops from maximum to minimum after less than 1000 miles (1500 km), you should have your engine checked. Oil consumption is different from one car to another and from one driving style to another.

How to check and top up your oil

1. Park on a level surface, turn off the engine and wait for 3 - 4 minutes to allow the oil to settle.
2. Find the dipstick, pull it out, wipe and re-dip before taking your reading.
3. If it is less than maximum, check the fill guide to find out how much you need to add.
4. Remove the oil filler cap on top of your engine, add the right amount of oil and replace the oil filler cap after the oil top up.
5. Wait 60 seconds to allow the oil to drain into your engine, then re-dip to check the new level. Add more oil if necessary and replace the oil filler cap.

The difference between the maximum and minimum levels on your dipstick is at least a ½ litre. But it does vary depending on the make of car. If in doubt, check your car’s handbook. Your Mobil Top-Up pack contains 1 litre.

Delivering lubrication excellence for diesel engines, even after 225,000 kilometres!
As the world’s leading synthetic motor oil brand, Mobil 1 continually sets the benchmark for lubrication excellence. Today, drivers around the world know they can rely on Mobil 1 oils to deliver exceptional, longlasting engine protection for all types of vehicles. For your customers with diesel-powered automobiles, Mobil 1 ESP (Emission System Protection) Formula 5W-30 represents an ideal lubricant solution.

As an advanced, fully synthetic motor oil, Mobil 1 ESP 5W-30 is expertly engineered by ExxonMobil’s team of research engineers to help prolong the life and maintain the efficiency of passenger car Emission Reduction Systems found in diesel powered automobiles. In fact, recent tests carried about by automotive experts at the Mobil 1 Technical Centre show that Mobil 1 ESP 5W-30 can help keep diesel engines running like new... even after 225,000 kilometres! Performance results like these reinforce Mobil 1’s technical leadership and help differentiate it in the market place.

The proof is in the performance

As part of the Mobil program for Proof of Performance (POP) testing, conducted at the EMRE research labs in Paulsboro, New Jersey, ExxonMobil automotive specialists recently subjected a 2006 Volkswagen Jetta TDI, equipped with a 1.9L turbocharged fourcylinder diesel engine, to extensive testing under extended-length driving conditions.

The vehicle accumulated approximately 225,000 kilometers on a dynometer, with oil changes completed at 16,000 kilometer drain intervals. The vehicle was operated to simulate everyday driving conditions before undergoing a series of critical performance tests. Along with visual inspections, the team conducted a series of tests and measurements, including used oil and wear protection analysis, deposit control, oil consumption and emissions testing.

And the results? Even after 225,000 kilometers, the exceptional performance of Mobil 1 technology was evident across all key parameters including:

• engine cleanliness,
• protection against sludge and varnish,
• deposit control,
• wear on critical parts
• oil consumption.

As the picture to the right shows, the vehicle components demonstrated minimal wear and exceptional engine cleanliness was maintained throughout the 225,000 kilometer testing cycle.

These impressive results demonstrate how Mobil 1 ESP Formula 5W-30 can help keep diesel engines running like new. Another reason why Mobil 1 is chosen by more leading OEMs than any other oil brand in the world.
For more proof of Mobil 1’s outstanding performance attributes please visit http://www.oil.ie/products/automotive/.

The Circuit of Wicklow was kicked off with a ‘breakfast at Burkes’ sponsored by Sylvester Burke, Burke Lubricants the Mobil distributor in County Wicklow. Sylvester, a car enthusiast, often sponsored major local events. When asked what it meant to be involved with the Circuit, Syl said: “An awful lot because there is practically no motor racing in the country now and any event we can get for the country is a major bonus.”

The atmosphere in Wicklow town on Sunday evening where the enthusiasts finished up was more akin to Silverstone after a major motor racing event. *

"Some of the guys in this race today are ranked very highly in Europe so their presence here alone, particularly at the end of a long season, is proof of the importance of this event," Sylvester added. *

Sylvester paid tribute to the Forestry Department and its workers to allow the event to go through the forest roads of Glenealy and Glenmalure as the county's roads weren't conducive to motor racing. Among the drivers that took part were Noel and Damien Driver, Pat O’Neil, Tom McGee, Michael Fortune, David James, Tony Ferris, Colm Whelan, Martin Nugent, Ivor Murphy, Liam McGuinness, D.Barry, T.Chadwick, Innes Sheane, Peter Murphy, Niall Driver, F.Corrigan and Mark O'Carroll.

*Quoted from the article below.

Burke Lubricants would like to thank Myles Carroll from Aughrim Motors Limited for keeping this newspaper article for 23 years and passing it on to Burke Lubricants as part of the 40th Anniversary celebration.

Mobil 1 is a synthetic lubricant and therefore delivers sustained excellent performance at low temperatures, including start-ups in sub-zero temperatures. This reason is why more OEMs (Original Equipment Manufacturers) are choosing Mobil 1 over other oils. This is the oil that has gone through tough testing in cold temperatures and still performed. A range of compact cars, using Mobil 1 oil, were put into a Cold Chamber and required to perform at temperatures of -30ºC. The oil could still offer sufficient lubrication, fast flow to engine parts, minimal wear in start-up and overall protection throughout the cold temperatures.

Testing like that led to Nick Baggarly choosing to use Mobil 1 on his 16 month world trip. Baggarly is the director of the non-profit group, Drive Around the World and from the San Francisco Bay Area. His team experienced temperatures below -30ºC in places like Alaska and Siberia and the vehicles still maintained excellent performance.

These kind of performances make Mobil 1 the standout oil to use in cold temperatures.

Mercedes-Benz will now use Mobil lubricant for factory fill for all new Sprinter vans running on Diesel. And for service fill, Mobil Delvac will be the lubricant of choice. The decision strengthens the existing relationship between the two companies and will undoubtedly lead to manufacturing and engineering advances for everyone involved.

The factory fill lubricant is a low ash 5W-30 formulation lubricant that has been approved against MB-Approval 225.11. The service fill lubricant has gone through rigorous testing with Mercedes-Benz and will be one of the first 5W-30 grade oils to be awarded with the prestigious MB-Approval 228.51 and the MB-Approval 228.5 accreditations.

The Mobil products were selected because of the performance at extreme low temperatures, which provides optimum cold-start protection. The engine is protected in even the coldest temperatures. The low ash formulations also protect emission systems while the lubricants maximise oil drain intervals and drive fuel economy potential.

It takes the concept of kitcars to another level. The artists used over 1500 bottles to construct the model, and the end result is an impressive piece of engineering. It's certainly the lightest car on the track. Perhaps it's a sign of things to come and in a not-so-distant future Lewis Hamilton will be winning races in a car constructed from recycled plasic.